Copywriting for emails that inform, connect, and generate action

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Email marketing remains one of the most effective tools available.

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But only if you know how to use it well.

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Because if your emails sound like cheap (or expensive) templates, are boring, or don't invite action, you're not taking advantage of their full potential.

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And if your subscribers ignore you, it's not because you're unlucky: it's because what they receive isn't designed for them.Your audience is the key to your success, and we can help you speak their language.

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The key isn't in the tool, or the frequency, or the subject lines with emojis.

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It's in what you say, how you say it, and what you make happen next.

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Some emails are opened and immediately closed.

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Or they never get opened at all.

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And then some emails generate responses, appointments, downloads, and sales.Imagine your emails achieving these results, and that's the power of effective copywriting.

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The difference is in the text.

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In the tone.

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In the strategy behind every sentence.

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Because copywriting is, above all, strategy.It's about making informed decisions that lead to the results you want.

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THIS IS FOR YOU IF...

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• You have a list, but you don't know what to send (or when, or how)
• Your emails aren't read, aren't opened, and, of course, don't convert
• You've automated several emails... but they sound cold, impersonal, or confusing
• You want your texts to sell without sounding like you're selling
• You need your voice, consistent with your brand and results-oriented

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WHO TYPICALLY HIRES ME?

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I work with marketing teams, managers, and personal branding projects that understand that email marketing isn't about sending emails “just for the sake of sending them,” but rather about building a solid relationship with your audience.

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Among them:

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• Consultants and professionals who need a robust and consistent voice
• Digital projects that sell high-value products or services
• Industrial, financial, and sustainable projects that must communicate with clarity and rigor
• Startups that can't afford to sound like everyone else
• Brands with values that seek a real connection with their community

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WHAT CAN I WRITE FOR YOU?

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• Newsletters that are read, eagerly awaited, and enjoyed
• Automation sequences (welcome, acquisition, nurturing, conversion, loyalty, etc.)
• Sales emails and one-off campaigns for launches, offers, or events
• Lead magnets and associated emails to attract genuinely interested subscribers, but consider this, if
• Audits and rewriting of emails that aren't working
• Email marketing strategy so you don't have to improvise every time you send an email

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WHY SHOULD YOU TRUST ME?

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Because copywriting is, above all, strategy.

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To put it in figures, 80% of a copywriter's work is pure strategy, analysis, and research. Only 20% is writing.

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Email is not just another channel, it's an intimate one. It's a platform where you can connect with your audience on a personal level, making them feel valued and appreciated.

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One of the many benefits of email marketing is the freedom from social media algorithms. No longer are you at the mercy of platforms like Instagram or TikTok. With email, you send what you want, when you want. That's true empowerment.

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To get the most out of email marketing, you need a copywriter but, above all, someone who loves email. And I do.

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WHAT MY CLIENTS GET

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Clarity: emails that are read and not left unopened

Consistency: a voice aligned with your brand

Credibility: no exaggerations, no clichés

Conversion: more clicks, more responses, better results

Connection: readers who recognize you, value you, and look forward to each of your emails

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FAQ

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Why email and not an Instagram post? Wasn't email dead?

Think about this:

1. When you book a hotel, when you make a restaurant reservation, when you buy something on Amazon, where do you receive the confirmation?

In your email inbox.

2. What information are you always asked for when you sign up for any social network?

Your email address.

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2 of 2.

100%.

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Email is not dead, far from it. It's not just surviving, it's thriving. And I'm here to help you make the most of this successful platform.

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Do you use AI?​
Yes, it can help in the exploration phase.

But I write the texts myself.

By hand.

With my head.

And with strategy.

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Can you review the emails I already have?​
Yes.

If you already have a newsletter but aren't getting the results you want, I can audit or rewrite your current sequences.

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Can you also help me plan and organize the mailing schedule?​
Yes, of course. That's also part of the strategy.

It's not just about writing: I'll also be able to help you figure out in mind what to send, when, and with what objective.

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How much do your services cost?​
It depends on the project: number of emails, type of strategy, frequency...

Could you tell me about your project and I'll send you a clear, realistic, and straightforward proposal?

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And how do I know if I should work with you?​
Let's talk.We'll start with a consultation to understand your needs and goals. Then, we'll develop a strategy and plan together. Once we're aligned, I'll start crafting your emails.

Please send me an email at soy@quiqueserrano.com, and we'll schedule a call or video call.

In less than 30 minutes, we'll see what we can achieve together.

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SHALL WE GET STARTED?

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If your emails aren't working, it's not a matter of luck: it's a matter of strategy and good copy.

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And if you want to fix it, I'm here to help.

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While you decide, why not sign up for my newsletter?

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There you'll see what I can do... in action.Plus, you'll get exclusive tips, case studies, and insights on email marketing that can help you improve your own strategy.